EV transition uncertainty
Buyers are stalling, dealers are under-trained, and charging infrastructure is patchy. Demand forecasts swing 30% on a single policy headline.
Industries · Automotive & Mobility
The car decision starts long before the showroom.
Mobility starts even earlier.
Automotive and mobility research demands access to buyers, owners, fleet managers, and emerging-mobility users — verified by purchase stage, vehicle segment, and ownership tenure before they enter a study.
Industry Challenges
The strategic challenges
this sector faces.
Mobility-as-a-service threat
Ownership economics are shifting. Tier-1 metro buyers no longer assume a car is the answer.
Connected-vehicle data rights
Who owns the data, who monetises it, who consents — regulators, OEMs, and customers all answer differently.
Our Automotive & Mobility Community
Audiences that shape
automotive & mobility decisions.
Buyers, owners, fleet operators, and emerging-mobility users — six audiences segmented by vehicle, intent, and engagement, not just self-declared interest.
Buyers
Active Car Buyers (In-Market)
Verified in-market buyers planning a purchase within 6 months — segmented by budget bracket, segment preference, and brand shortlist.
Owners
Current Vehicle Owners
Existing car owners segmented by vehicle age, brand, segment, and ownership satisfaction — the most predictive audience for conquest and retention research.
EV
EV Intenders & Early Adopters
Electric vehicle considerers and owners — a rapidly growing segment commercially critical for OEM brand strategy and charging infrastructure planning.
Commercial
Fleet Managers & Commercial Operators
Fleet decision-makers at logistics companies, corporates, and cab aggregators — commercial vehicle buyers with high purchase frequency.
Mobility
Shared & Emerging Mobility Users
Active users of ride-hailing, car-sharing, and micro-mobility platforms — verified by platform and frequency, not claim.
Dealer
Dealer & Service Professionals
Dealership sales managers, service advisors, and aftersales heads — the dealer-side perspective on brand, product, and customer dynamics.
Research Applications
What our Automotive & Mobility
research powers.
Six decisions every Auto and Mobility team faces — from new model launch to shared-mobility strategy. The research design that closes each one.
New Model Launch Research
Pre-launch concept testing, naming research, feature evaluation, and pricing sensitivity — across target buyer segments before final engineering sign-off.
Purchase Funnel & Consideration
Map the consideration set, shortlisting criteria, and decision influencers at each stage of the automotive purchase journey.
EV Adoption & Barriers
Range anxiety, charging infrastructure concerns, total-cost-of-ownership attitudes, and brand trust shaping EV purchase decisions.
Shared & Emerging Mobility
Decode usage, switching, and willingness-to-pay across ride-hailing, car-share, and micro-mobility platforms — verified user behaviour, not survey theatre.
Brand Equity & Competitive Positioning
Measure brand awareness, imagery, and consideration scores across the competitive landscape — continuous tracking or wave-based.
Aftersales & Service Experience
Service experience, parts and accessories purchase behaviour, and brand loyalty at the aftersales touchpoint — where most automotive relationships are won or lost.
How We Help
Research solutions tailored
for Automotive & Mobility.
Each solution is designed around how this sector actually makes decisions — the right audience, the right methodology, and the right analytical frame for the call you face.
✓
EV Buyer Decision Studies
Range, charging anxiety, TCO, brand trust — what actually moves intent across price tiers and city tiers.
✓
Connected-Vehicle Acceptance
Decode privacy trade-offs, data-sharing willingness, and feature value for telematics, OTA, and infotainment.
✓
Mobility Switching Studies
Where ownership ends and shared mobility begins — by metro, by income tier, by use case.
The decision starts before the showroom — and continues at the charger.
Case Study
Intelligence in action.
A real brief. A real outcome.
CLIENT CASE STUDY — AUTOMOTIVE & MOBILITY
A Leading Indian Passenger Vehicle OEM
Objective
Assess purchase intent and feature preference priorities for a new mid-SUV model among urban and semi-urban buyers aged 28-45.
Approach
1,500 online surveys across 12 cities with verified in-market SUV buyers. Conjoint analysis to prioritise feature trade-offs, supplemented by 10 co-creation IDIs with target buyer personas.
Outcome
Connected car features were valued 2.3x more than powertrain options in the target segment — a finding that shifted the product team's feature prioritisation for the launch variant spec.
Why Robin & Berry
The research partner
Automotive & Mobility needs
looks different.
Sector-Specific Audience Depth
Verified by role, sector, and active engagement — not stitched from a generic database. Each panel built around how decisions actually flow in this sector.
5-Stage Quality Validation
Every response passes through our Validation Intelligence Loop before it reaches your dataset. Quality Certificate provided with every deliverable.
2-Hour Response Guarantee
A senior sector specialist responds to every brief within 2 hours — with a proposed approach, not just an acknowledgement email.
Continue exploring
Brief us
Auto & Mobility research that reaches the buyer before the competition does.
Brief our Automotive & Mobility research specialists. We'll design the right audience, methodology, and quality architecture for your decision — within 2 hours.