Post-COVID engagement decline
Student attention spans and persistence are at multi-year lows. Pedagogical models built for older cohorts no longer fit.
Industries · Education & EdTech
Learners speak in fragments. Institutions speak in silos.
We listen across both.
Education and EdTech research demands access across stakeholder layers — students, parents, teachers, deans, procurement, policy. Every panelist is verified by role, institution, and decision authority before they enter a study.
Industry Challenges
The strategic challenges
this sector faces.
AI in classroom dilemma
Institutions are divided on how to use AI in learning and assessment. Faculty, parents, and students answer differently.
Tier-2/3 monetisation
The biggest enrolment growth is in Tier-2/3 cities; the smallest willingness to pay sits there too.
Our Education & EdTech Community
Audiences that shape
education & edtech decisions.
From boardroom budget-holders to the parent at the kitchen table — six stakeholder layers, each verified by role and decision authority before any study begins.
Principal
Principals, Deans & Boards
Decision-makers at K-12, higher ed, and corporate-learning institutions. Verified by institution and role tier — we know who actually approves the spend.
Faculty
Procurement & IT Heads
Curriculum buyers, vendor evaluators, implementation leads. The people who shortlist and the people who say yes.
IT
Teachers & Academic Staff
Educators with classroom-floor visibility on tools, content, and outcomes. Segmented by board, subject, and tenure.
Student
Students & Adult Learners
K-12, higher ed, corporate upskilling. Verified enrollment status and stage. Recruited and screened with age-appropriate consent flows.
Parent
Parents & Guardians
A K-12 parent panel segmented by enrollment type, school board, and engagement level. Where the buying decision actually lives.
Policy
Policy Influencers & Bodies
State boards, accreditation bodies, advocacy associations. The compliance and credentialing layer that frames every product decision.
Research Applications
What our Education & EdTech
research powers.
Six decisions that show up on every Education and EdTech roadmap — and the research design that closes each one.
Segment Prioritization
Identify the K-12, higher-ed, or corporate-learning segments where your tool, content, or programme actually wins. Sized, profiled, and ranked.
Curriculum & Platform Alignment
Test how programmes, platforms, and content land with educators and learners — before launch, during pilot, after rollout.
Vendor Evaluation & Procurement
Map how schools, universities, and L&D teams shortlist, evaluate, and approve EdTech vendors. The buying committee, the friction, the decision.
Pricing & Packaging
Conjoint and trade-off studies designed for institutional buyers, parents, and adult learners. Per-seat, per-school, freemium — the model that fits.
Brand Equity & Perception
Track awareness, consideration, and trust across institutional, parent, and learner audiences — separately, because they buy separately.
Policy & Compliance Studies
Read the room on policy shifts, accreditation changes, and compliance load. Sentiment, readiness, and intended response from the institutions affected.
How We Help
Research solutions tailored
for Education & EdTech.
Each solution is designed around how this sector actually makes decisions — the right audience, the right methodology, and the right analytical frame for the call you face.
✓
Engagement & Retention Studies
Across cohorts, formats, and tiers. What keeps learners on-platform, what loses them — verified, not surveyed.
✓
AI-in-Classroom Acceptance
Faculty, parent, and student stance on AI assistance, AI assessment, and integrity safeguards.
✓
Tier-2/3 Pricing Studies
Conjoint built for emerging-India parents and learners. Per-seat, per-school, freemium models tested at the right price points.
Six stakeholder layers — each with its own answer.
Case Study
Intelligence in action.
A real brief. A real outcome.
CLIENT CASE STUDY — EDUCATION
A Higher-Ed SaaS Platform
Objective
Diagnose why a flagship higher-ed platform was losing trial-to-paid conversion in Tier-2 institutions despite strong faculty pilots.
Approach
42 IDIs across deans, IT heads, and faculty in 18 institutions. Conjoint pricing study with 320 procurement leads. Three-week parallel student-experience tracker.
Outcome
Procurement was treating the product as IT spend, not academic spend — a budgeting friction the founder team had not seen. The repackaging plan that emerged lifted Tier-2 conversion 41% within two quarters.
Why Robin & Berry
The research partner
Education & EdTech needs
looks different.
Sector-Specific Audience Depth
Verified by role, sector, and active engagement — not stitched from a generic database. Each panel built around how decisions actually flow in this sector.
5-Stage Quality Validation
Every response passes through our Validation Intelligence Loop before it reaches your dataset. Quality Certificate provided with every deliverable.
2-Hour Response Guarantee
A senior sector specialist responds to every brief within 2 hours — with a proposed approach, not just an acknowledgement email.
Continue exploring
Brief us
Education research that reaches the decision-maker, not just the user.
Brief our Education research specialists. We'll design the right audience, methodology, and quality architecture for your decision — within 2 hours.