Mass market
Representative of each market’s adult online population.
Audience — B2C Consumers
Consumers who actually buy
in the category.
Every consumer panelist has verified income band, category-usage evidence, and brand-loyalty history. You speak to real buyers, not survey tourists.
Income-tiered
Decile-level segmentation
Fraud-screened
Every respondent, before sampling
Cohorts available
Where the
depth lives.
Every cohort is continuously refreshed, routinely re-verified, and permission-managed.
Affluent
Household income top 20% — verified via tax band or payroll.
HNW / UHNW
Investable assets $1M+ to $30M+. See Hard-to-Reach.
Category loyalists
Verified 6-month usage in auto, beauty, finance, tech, grocery.
Parents
Children 0–18, by age band and household composition.
Gen Z students
Verified enrolment, campus and course level.
Verification
How we know they’re
real.
Verification is not a one-off gate — it’s a rhythm. Here is exactly what happens before a respondent is ever invited into your survey.
01 Identity
Government ID optional
Available for HNW and high-stakes studies.
02 Income
Band verification
Self-reported at recruitment, re-confirmed quarterly.
03 Category
Usage evidence
Receipt upload or retailer-panel pass-through.
04 Fraud
Device + IP
Multi-device, VPN, and geo-mismatch screening.
05 Loyalty
Brand tenure
Verified 3–12 month usage history where claimed.
06 Refresh
Quarterly
Demographics and category re-confirmation every 90 days.
What it’s good for
Use this audience when…
Continue exploring
Brief Our B2C Team
Ready to sample
B2C consumers?
Tell us your sector, geography, and sample requirements. We'll come back within 2 hours with feasibility, timing, and a quote.