Subscription fatigue
Household OTT spend has hit ceiling. Consolidation pressure is rising; churn no longer responds to content alone.
Industries · Media & Entertainment
Viewers vote with attention. Brands buy what they watch.
We measure both signals.
Media and entertainment research demands access to audiences, advertisers, and creators — segmented by platform, format, and engagement before any study begins.
Industry Challenges
The strategic challenges
this sector faces.
Content-spend ROI
Streaming originals cost more, perform less per dollar. The hits-driven model is straining at scale.
Ad-supported tier dynamics
ARPU vs reach trade-offs are reshaping monetisation. Brand safety, viewability, and frequency caps in flux.
Our Media & Entertainment Community
Audiences that shape
media & entertainment decisions.
Six audiences that decide what gets watched, paid for, and renewed — verified by platform usage, spend mandate, or distribution authority.
Subscriber
Viewers & Audiences
Segmented by platform (OTT, linear, social), genre, and engagement depth. Verified by active platform usage, not self-declared interest.
Mobile
Subscribers & Paid Users
Active and lapsed subscribers across video, audio, and gaming platforms. Tier and tenure verified — where churn lives.
Creator
Advertisers & Brand Buyers
Marketing, media, and trading-desk leads with active campaign budgets. Verified by category and decision authority.
Audio
Content Creators
Independent and studio-affiliated creators across formats and platforms. Distribution scale and genre verified.
Advertiser
Distribution & Platform Partners
Affiliate networks, exhibitors, and platform-side distribution leads with intel on commercial terms and audience flow.
Industry
Industry Decision-Makers
Network heads, programmers, and licensing leads shaping format strategy. Where the next greenlit show actually gets decided.
Research Applications
What our Media & Entertainment
research powers.
Six decisions every content, distribution, and ad-revenue team faces — and the research design that closes each one.
Content Strategy
Test concepts, formats, and IP with target audience cohorts before commissioning. The signal that survives the editing room.
Subscriber Behavior
Map signup, retention, and churn drivers across pricing tiers and content slates. The first 30 days that decide year-one LTV.
Ad Effectiveness
Measure recall, attribution, and lift across formats and viewing contexts. Brand metrics, not just delivery metrics.
Pricing & Bundling
Conjoint and trade-off studies on tier-pricing, bundling, and ad-supported models. Per-tier elasticity, not gut intuition.
Brand & Format Positioning
Track brand equity for shows, networks, and platforms across audience segments. Genre fit, audience fit, lifecycle fit.
Format & Pilot Testing
Quant and qual signals on early concepts, trailers, and rough cuts. The thumbs-up call that doesn't bet the slate.
How We Help
Research solutions tailored
for Media & Entertainment.
Each solution is designed around how this sector actually makes decisions — the right audience, the right methodology, and the right analytical frame for the call you face.
✓
Subscription Stack Studies
Household OTT planning, churn triggers, and consolidation patterns. Which tier survives the next squeeze.
✓
Content ROI Research
Recall, completion, and lift per dollar invested. Pre-test, in-flight, and post-release signal.
✓
Ad-Supported Tier Acceptance
Tier sensitivity, ad tolerance, and ARPU trade-offs. What a viewer will accept and what they won't.
Attention is the currency. Every minute counts.
Case Study
Intelligence in action.
A real brief. A real outcome.
CLIENT CASE STUDY — MEDIA & ENTERTAINMENT
A Regional Streaming Platform
Objective
Diagnose why a Tier-2 audience was signing up but churning within the first 60 days of a paid subscription.
Approach
18 online focus groups with churned subscribers. 1,400-respondent survey on content fit and pricing tolerance. Behavioural cohort analysis on first-30-day usage data.
Outcome
The catalog mismatch was language, not price — a finding the platform team had not isolated. A dubbed-content commitment cut 60-day churn by 27% within two quarters.
Why Robin & Berry
The research partner
Media & Entertainment needs
looks different.
Sector-Specific Audience Depth
Verified by role, sector, and active engagement — not stitched from a generic database. Each panel built around how decisions actually flow in this sector.
5-Stage Quality Validation
Every response passes through our Validation Intelligence Loop before it reaches your dataset. Quality Certificate provided with every deliverable.
2-Hour Response Guarantee
A senior sector specialist responds to every brief within 2 hours — with a proposed approach, not just an acknowledgement email.
Continue exploring
Brief us
Media research that reaches the decision-maker, not just the viewer.
Brief our Media & Entertainment research specialists. We'll design the right audience, methodology, and quality architecture for your decision — within 2 hours.