Sustainability mandates outpacing supply
Green building standards are rising faster than supply chains can adapt. Specifications shift mid-project.
Industries · Construction
Decisions made on site. Decisions made on paper.
We listen at both.
Construction research demands access to developers, EPC firms, contractors, architects, and material specifiers — verified by active project, trade authority, and procurement scope before they enter a study.
Industry Challenges
The strategic challenges
this sector faces.
Skilled labour shortage
Productivity is declining; work methods are changing. Mechanisation and offsite construction are no longer optional.
Material price volatility
Steel, cement, and aggregates all swinging. Specifications churn, EPC contracts under stress, project economics unstable.
Our Construction Community
Audiences that shape
construction decisions.
Six audiences across the build value chain — developers, EPC firms, contractors, architects, specifiers, and procurement. The actual decision-makers, not the gatekeeper layer.
Developer
Real Estate Developers
Project directors and development heads at residential, commercial, and mixed-use developers — from regional players to listed national groups.
EPC
EPC Firms & Main Contractors
Engineering, procurement, and construction firms across infrastructure, industrial, and high-rise segments. Verified by project portfolio and active pipeline.
Architect
Civil & Structural Engineers
Site engineers, project engineers, and structural designers — active on live projects across urban and infrastructure sectors.
Specifier
Architects & Specifiers
Practising architects, interior designers, and specification consultants who influence material, brand, and technology decisions at design stage.
Contractor
Materials Procurement Heads
The gatekeepers of product and material purchasing — verified for project value, procurement authority, and category responsibility.
Materials
MEP & Services Contractors
Mechanical, electrical, and plumbing contractors and consultants — specifiers and buyers of building services products and systems.
Research Applications
What our Construction
research powers.
Six decisions every developer, EPC firm, and material brand faces — from spec to procurement to site adoption. The research design that closes each one.
Building Materials Brand Studies
Brand awareness, specification rates, and purchase preferences for cement, steel, paints, tiles, and other materials across specifiers and buyers.
Specification & Influence Mapping
Decode who specifies what, when, and why — the influence network from architect brief to site procurement to substitution at install.
Real Estate Market Intelligence
Buyer sentiment, project preferences, location drivers, and price sensitivity for residential and commercial real estate decisions.
Green Building & Sustainability
Architect, developer, and EPC attitudes toward sustainable materials, GRIHA/LEED certification, and green building product adoption.
Tools & Equipment Adoption
Purchase intent, brand preference, and dealer satisfaction for power tools, construction machinery, and on-site equipment.
Infrastructure & Public Works
Government engineers, PWD officials, and infrastructure planners — programme readiness, vendor evaluation, and policy sentiment research.
How We Help
Research solutions tailored
for Construction.
Each solution is designed around how this sector actually makes decisions — the right audience, the right methodology, and the right analytical frame for the call you face.
✓
Specification Influence Mapping
Decode the architect-to-site decision flow. Who specifies, who substitutes, who blocks — by category and project tier.
✓
Green Building Adoption
Material substitution, certification willingness, and pricing tolerance for GRIHA/LEED-aligned builds.
✓
Project Pipeline Intelligence
Developer and EPC pipeline-stage research. What's tendered, what's planned, what's at risk.
Specification decisions ripple forward by months — sometimes years.
Case Study
Intelligence in action.
A real brief. A real outcome.
CLIENT CASE STUDY — CONSTRUCTION
A Global Building Materials Manufacturer
Objective
Measure brand awareness and product specification rates for a new waterproofing system among civil engineers and contractors across 10 Indian cities.
Approach
800 online surveys with verified civil engineers and site contractors. Supplemented by 12 IDIs with leading specification consultants and 4 site visits.
Outcome
A critical knowledge gap around application methodology — caught and addressed. The redesigned technical training programme lifted specification rates 22% in 6 months.
Why Robin & Berry
The research partner
Construction needs
looks different.
Sector-Specific Audience Depth
Verified by role, sector, and active engagement — not stitched from a generic database. Each panel built around how decisions actually flow in this sector.
5-Stage Quality Validation
Every response passes through our Validation Intelligence Loop before it reaches your dataset. Quality Certificate provided with every deliverable.
2-Hour Response Guarantee
A senior sector specialist responds to every brief within 2 hours — with a proposed approach, not just an acknowledgement email.
Continue exploring
Brief us
Construction research that reaches the engineer on the site, not the one in the survey.
Brief our Construction research specialists. We'll design the right audience, methodology, and quality architecture for your decision — within 2 hours.