Choice & Preference
Conjoint Analysis
Identify the precise attribute weights that drive consumer choice. Build the optimal product or service configuration for your target segment.
→ Pricing, product design, feature prioritisation
Analytics
From validated data to
competitive advantage.
Descriptive statistics tell you what happened. Advanced analytics tell you what will happen, what drives it, and where to place your strategic bet. Our analytics capability turns validated research data into competitive intelligence.
Technique CyclingMethod follows question
Frequency distribution“Which age group shops most?”
Conjoint · attribute utility“What drives premium SUV purchase?”
K-means · 3 segments“How many customer segments exist?”
CHAID · decision drivers“What predicts loyalty?”
Brand loyalty
High (n=142)
Medium (n=186)
Low (n=92)
Price sensitivity ↓
Tenure ≥ 2 yr
Service score ↑
10+ techniques in the toolkit · we pick the one your question needs
OE Text Analytics
Open-ended responses
are your richest data.
Read at scale.
We don't discard open-ended text or summarise it manually. Our NLP-powered analytics pipeline extracts structured intelligence from every free-text response — at scale, with precision.
Automated Coding & Tagging
AI-powered thematic coding that applies consistent category frameworks across thousands of responses simultaneously.
Sentiment Analysis
Nuanced sentiment scoring beyond positive/negative — capturing intensity, ambivalence, and contextual emotion.
Theme & Topic Extraction
Unsupervised clustering of response content to surface emergent themes not anticipated in the questionnaire.
Quantification & Cross-Tabulation
Convert qualitative themes into quantitative frequencies — cross-tab against demographic and attitudinal variables.
Visual Reporting
Word clouds, theme frequency charts, and verbatim exemplars packaged into client-ready analytical deliverables.
Analytical Methods
The full suite of advanced
analytics, applied with precision.
We don't apply techniques for their own sake. Every analytical method is selected because it answers a specific type of strategic question — and applied by analysts who understand both the math and the business context.
Prioritisation
MaxDiff Scaling
Reveal the true importance hierarchy among a set of items — far more discriminating than standard rating scales. Ideal for claims testing and feature ranking.
→ Claims testing, feature ranking, ad copy selection
Brand Positioning
Correspondence Analysis
Visual perceptual mapping of brand associations and competitive positioning. Instantly shows where your brand sits in the minds of your target consumers.
→ Brand tracking, competitive intelligence
Dimension Reduction
Factor Analysis
Collapse correlated variables into meaningful underlying dimensions. Identify the latent constructs that drive attitudes, motivations, and behaviour.
→ Scale development, attitude battery reduction
Segmentation
Cluster Analysis
Define distinct consumer segments based on attitudes, behaviours, or needs — not just demographics. Build segments you can actually act on.
→ Market segmentation, persona development
Text Intelligence
Open-End Text Analytics
NLP-powered coding, tagging, and thematic analysis of open-ended responses at scale. Turns qualitative text into structured quantitative intelligence.
→ OE coding, sentiment, theme extraction
Prediction & Prioritisation
Key Driver Analysis
Identifies which variables most strongly predict a critical outcome — satisfaction, purchase intent, or NPS. Uses regression and relative importance methods to rank what's driving your dependent variable, so investment and effort go where they'll move the needle most.
→ Brand health, customer satisfaction, product investment decisions
Pricing Strategy
Price Sensitivity Modelling
Determines what your audience will pay — and where pricing breaks down. Using Van Westendorp and Gabor-Granger methodologies, we identify acceptable price ranges, optimal price points, and elasticity thresholds before you commit to a commercial decision.
→ New product pricing, price elasticity, willingness to pay
Need a bespoke research solution?
Our consultants design custom methodologies for complex briefs — brief us directly.
Brief usWhy Our Analytics
Analytics for decisions.
Not demonstrations.
Advanced methods applied to the question your decision actually requires — not the method the firm happens to sell. Senior analysts, explainable outputs, defensible in the boardroom.
Differentiator 01
10+techniques
applied per the decision at hand
Method follows the question.
Conjoint, MaxDiff, CHAID, cluster, factor, correspondence, SEM. Every engagement begins with decision → method mapping. If your question doesn't need advanced analytics, we'll say so.
Decision → method mapping before proposalOpen to client-side methodology reviewSenior analyst owns every project
Differentiator 02
3pedigrees
ex-McKinsey · ex-Kantar · ex-Nielsen
Analysts who've done the work before.
Published, peer-reviewable analysts with prior work at category-shaping firms. Senior analyst owns every project — not an analyst-in-training practising on your budget.
Published methodology where possibleSenior analyst owns deliveryNo "black box" deliverables
Differentiator 03
47decks
board-level presentations supported, YTD
Findings that survive the boardroom.
Explainable analytics. If a finding can't be walked through under challenge in a boardroom, we don't ship it. Every finding cross-validated; every methodology auditable.
Cross-validation on every major findingFull methodology doc for executive reviewIf we can't defend it, we redo it
Continue exploring
Advanced Analytics
Turn your data into
decisions you can defend.
Tell us what decision your analysis needs to power. We'll select the right methods and deliver intelligence — not just output.